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Industry: E-commerce (Sustainable Products)
Challenge: Ved Vruksha, a company specializing in sustainable Areca leaf disposable products, experienced rapid growth due to increasing demand for eco-friendly products. However, with this growth came challenges. Their e-commerce website faced significant performance issues during high traffic periods, particularly around eco-conscious events and festive seasons. The website was unable to handle traffic spikes, resulting in slow page load times, high cart abandonment, and periodic server crashes, leading to lost sales opportunities.
Objective: Ved Vruksha aimed to improve website performance, ensure scalability, and deliver a seamless customer experience during high-traffic periods. The goal was to implement a cloud solution that could manage growing traffic, optimize costs, and ensure high availability without disruptions, especially during peak sales events.
Solution: As an AWS service partner, we conducted an in-depth assessment of Ved Vruksha’s existing infrastructure and proposed a migration to AWS Cloud to ensure scalability and performance.
Key actions taken:
Auto-scaling Implementation: We configured AWS EC2 Auto Scaling to automatically adjust server capacity in response to traffic demands, ensuring seamless handling of traffic surges.
Content Delivery Network (CDN): Leveraged Amazon CloudFront to distribute website content globally with low latency, enabling faster load times for users in different regions.
Database Optimization: Migrated their database to Amazon RDS (Relational Database Service), ensuring high availability, automated backups, and improved database performance.
S3 for Static Content: Stored static website content (e.g., images, product details) on Amazon S3, ensuring faster content delivery and reducing server load.
Monitoring and Alerts: Implemented Amazon CloudWatch for real-time monitoring of infrastructure and performance metrics, allowing proactive adjustments during peak traffic times.
Outcome: The implementation of AWS cloud services resulted in significant improvements for Ved Vruksha:
50% improvement in website speed: Faster page load times enhanced customer experience, leading to higher engagement.
Reduced downtime: Auto-scaling eliminated server crashes during traffic spikes, ensuring 99.9% uptime during sales events.
Lowered cart abandonment rates: With faster load times and fewer interruptions, customers were able to complete transactions more efficiently.
Cost-efficiency: The pay-as-you-go model and resource optimization helped reduce operational costs by 20%, allowing Ved Vruksha to invest in further business growth.
AWS Services Used:
Amazon EC2 with Auto Scaling
Amazon RDS
Amazon CloudFront
Amazon S3
Amazon CloudWatch
Conclusion: By migrating to AWS, Ved Vruksha successfully transformed its website into a highly scalable, efficient, and cost-effective platform. The solution provided a robust infrastructure that could handle high traffic during key periods, ensuring consistent performance and improved customer satisfaction. As a result, Ved Vruksha is now better positioned to meet its growing business needs while continuing to provide a superior online shopping experience for its customers.